Gray Sheepdog is a startup media company doing online expert reviews of tactical outdoor gear, such as heavy-duty backpacks and accessories, backpacking gear and in-camp tools. Gray Sheepdog plans to roll out a series of Youtube videos under the same brand name, and to write more in-depth reviews on their website. Longer-range, their intent is to market specialized tactical outdoor gear products via an e-commerce section on the site.
This website is a good example of the integration among three social media portals: their base website, Youtube, and Facebook. New posts published on this website will automatically be posted on their Facebook page and linkages among each of these three outlets will be present in all three. This will provide an effective ramping up of organic search traffic and marketing efficacy.