Professional Content Creation Services

PROFESSIONAL WRITING SERVICES

Professionally crafted narratives on your website can significantly enhance its credibility in representing your company and brand. All too often, we see web content burdened with bad sentence structure, grammar, and spelling. Sometimes it’s simply a matter of wordsmithing that lacks a compelling message or a professional, subjective feel. It’s common to dismiss these issues as being non-critical to your company’s mission:  “Our customers know we’re not English majors; it’s our service they know they can count on”. We heard that one.

The problem with that approach is that site visitors can form impressions about your overall company’s discipline and quality from what they see in your content workmanship. It can be subtle , but an assumption can be made that your company doesn’t focus on getting the details right.

 

EFFECTIVE IMAGES, VIDEO AND AUDIO

Successful, modern websites make effective use of imagery:  still photos, illustrations, videos and audio. It is quite possible to over-do the use of flash-bang imagery (we’ve all seen it). Some websites can look like downtown Times Square at night.  To present a truly professional image, a balanced, clean layout and design should include tastefully designed imagery elements.  This requires a bit more expertise and work than simply embedding a new, unedited iPhone image or Youtube video link.

Images need tender loving care before they’re placed on your website. That means images that use proper lighting, have necessary visual editing, and use optimized resolutions for page load times and visual acuity.  We have the skills to help you leverage the power of images, video and audio.

BRANDING ICONOGRAPHY

You may have an existing company logo that has served you well and is associated with your hard-won brand equity. We can use an existing logo image in most cases or can at least tweak it to work well in a website context. Where desired, we can help you craft an attractive logo image that captures the nature of your business, uses clean stylistic elements, and sets you apart from your competition. We often see websites that appear fully-functional and well-designed, but with a conspicuously weak link in the logo.

Our career experience in the corporate marketing community has hammered home a fundamental principle regarding website content. Absolutely everything you visually present to your site visitors communicates something about your branding. That includes not only your logo, but also your choices for images, icons, illustrations, fonts, color schemes and the like.