Business Simulation Models Move to WordPress-Chapter 1
The general idea is that analytical business processes typically have many inner-connected moving parts. For example, building an annual marketing plan may involve specialized analytical protocols for marketing budget allocations, product mix decisions, manufacturing and distribution logistics, and financial management implications. Each of these departments may have their own specialized spreadsheet models to do analysis, and the planning process can be overwhelming and dysfunctional if these interdependent components are not easily integrated.